East London Liquor Company was founded in 2015 in the heart of London’s East End and things have been pretty non-stop ever since. Their award-winning range of East London Gin, Vodka and Whisky are all distilled on site in their Bow Wharf home, while their Rum is the best, they can get their hands on from Jamaica and Guyana. East London Liquor have never been afraid to push the brief on what decent, everyday booze can be and have partnered with the likes of the Royal Botanic Gardens of Kew, as well as launched a smash hit range of Ready-to-Drink canned cocktails, to get the good stuff to as many people as possible. East London might look pretty slick, but they pack a punch when it comes to flavour with a whole lot of fighting spirit in each of their bottles. The newly rebranded whiskies are the first product to launch in Canada. The East London Single Malt uses English malted barley from Norfolk and undergoes a long 5-day fermentation at the East London distillery, before being aged in a wide range of weird and wonderful barrels from around the world. The fresh, new look is all about building more space in what the English Whisky category can be. ‘Out’ with the archaic rules and ‘in’ with the kind of innovation that delivers kick-ass flavour again and again.